Metadata How-to for Songwriters
In the world of music synchronization, metadata plays a crucial role in connecting songwriters with opportunities. Whether you're aiming to land placements in film, TV shows, commercials, or video games, understanding how to effectively utilize metadata is essential for success. In this article, we'll explore the importance of metadata for sync songwriters and provide recommendations on what information to include in your song files.
Music Supervisors vs. Publishers: Different Metadata Goals
If you are active among songwriter conferences, you’ll notice that publishers have different metadata needs versus sync & music publishers. In essence, and across the board for all goal-types, you should always include your name and contact information in your metadata so that you can be reached.
Metadata storage types
Before we go into metadata must-haves, first you need to know that only Mp3 files can carry metadata. WAV files do not carry metadata, but if you need to share a hi-res audio file, use AIFF files. AIFF files can store metadata. And I recommend to never share your music without storing at least your name and contact on the metadata.
Yes, it might be a small chance that version gets shared in the wrong (or right) hands, but it’s always best to err on the side of caution and “you-never-knows.”
Metadata recommendations in sync
If you are interested in sync, you should have the following metadata in your song file:
Full Name of Collaborators: Include the full names of all collaborators involved in the creation of the song. Please use the exact spelling as it is listed in the PRO, it helps so much for clearance and identifying the correct copyright owner.
Ensure that everyone’s names are registered with a performing rights organization (PRO).PRO + IPI #: Provide the PRO (such as ASCAP, BMI, or SESAC) and the International Standard Identification (IPI) numbers for each collaborator. These identifiers help track and distribute performance royalties accurately. The IPI # is a 9-digit number.
Percentage Splits: Clearly state the percentage splits for each collaborator involved, include the split percentage of the composition, publishing, and master rights. This information ensures proper royalty distribution.
an example: TBDMain point of contact’s phone number and email address: Include a reliable phone number and email address where you can be contacted. This facilitates communication with music supervisors, publishers, and other industry professionals.
Shared Fans: Specify which artist or songs your music "shares fans with." This information can be valuable for music supervisors seeking songs with a similar appeal or style. Acknowledging the shared fan base of your music offers a unique perspective for music supervisors seeking tracks that align with a particular artist's style or appeal. By highlighting these connections, you increase the chances of your music resonating with the right projects.
I think it’s worth considering the controversy around this: Publishers shy away from putting this information, or more specifically they want you to avoid phrases such as, “sounds like” as it puts your music at risk of a lawsuit. If you want to err on the side of caution here, you can include your “shares fans” info in the email pitch to your sync agent or supervisor.
By including comprehensive and accurate metadata in your song files, you increase the chances of your music being selected for synchronization opportunities. Music supervisors and other industry professionals rely on metadata to quickly assess and evaluate potential tracks for their projects.
The Power of Metadata in Sync Songwriting
In the highly competitive world of sync licensing, leveraging metadata effectively can give you a competitive edge. It shows you’re organized and signals to Supervisors that you will be easy to work with. It also indicates that clearing your music could be quicker. My assumption is clean metadata or clean split information up-front means you’re type A and potentially quicker to respond.
Additionally, metadata enables music supervisors to quickly find and evaluate your music, leading to more placements and opportunities. Furthermore, and probably the most important, accurate metadata ensures that you receive proper credit and royalties for your work.
Regularly updating and maintaining your metadata is equally important. As you collaborate with new songwriters or make changes to your publishing and PRO information, remember to keep your metadata up to date. This ensures that your music is accurately represented and simplifies the licensing process. Your diligence in maintaining accurate information ensures that you receive the recognition and compensation you deserve.
For sync songwriters, metadata is not an afterthought. It is a powerful tool for connecting with industry professionals and maximizing your opportunities in the world of synchronization. By incorporating the recommended metadata in your song files and staying vigilant in keeping it up to date, you increase your chances of success and establish yourself as a professional in the sync songwriting landscape. So, invest the time and effort to unlock the true potential of your music through the art of metadata.
