SEVENTHSWORLDFounder, Sevenths World
Louisa is a brand strategist, creative director and music supervisor based in Denver. She founded Sevenths in 2019 to build brands, worlds and work with creatives of every kind.
Led marketing for the Denver-based Linux computer maker, often as its sole marketer. Highlights: a teaser campaign for the Galago Pro that drove 7,000+ new subscribers in three days and $250K in preorders; a real-time hashtag campaign where every post lowered the price, growing sales year over year in a typically slow season; and a shift of paid media toward community and brand that grew orders 43% and sales 39%.
To create buzz for a product launch, fans won an all-expense two-day paid trip to HQ for an exclusive Superfan event. The event was an immersive brand-integrated puzzle course. As a result, the event and the product launch was picked up by 21 news/blog sites. It also extended the product-launch buzz, forged new partnerships, and generated lifetime company advocates. It ran three years rotating themes LARPing, Renaissance, and outerspace, respectively.
Produced video vignettes of Hispanic consumers, handling casting, locations and scheduling, so Pepsi's internal team could see their audience as people, and assisted the principal strategist on consumer research. Creative brainstorming for Frito-Lay.
Spoke at tech conferences, advertising and marketing conferences, and entertainment and film conferences.
The seventh chord. The note that adds tension, soul and color, and makes a chord feel something.
The seventh sense. Creative intuition: the felt sense of what a story, a culture or a moment needs.
The seventh house. In astrology, the house of partnership, harmony and co-creation.
Seven continents. Creatives everywhere, and work that travels.
Lucky number seven. We'll take it.
Louisa is an enneagram 7. The Enthusiast: curious, energizing and great at brainstorming.
Six was afraid of seven, because seven ate nine.